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Why Are backlinks So Important for SEO?


If you’ve been researching how to improve the SEO of your small business website, you’ve probably heard about backlinking. Backlinks are a really important way of improving your search engine result rankings and improving your online visibility. However, many small business owners without SEO experience find backlinks confusing.

So, what are backlinks in SEO? The answer is surprisingly simple. Backlinks are simply links that direct traffic towards your website. This increases the number of hits your website gets and tells search engines such as Google that your site content is popular and valuable. Good SEO can improve your small business’s revenue, so it’s important to build your understanding of how to use backlinks on your site.

To help take the mystery out of backlinks in SEO for small businesses, we’ve created a handy guide including everything you need to know about this method of improving your company’s search engine rankings.

What are SEO Backlinks?

Backlinks are hyperlinks to your website that have been posted on other sites. These hyperlinks are a quick way for users to move from one site to another when using the Internet. This is important in terms of SEO because search engines detect links between your company’s website and other sites. There are various ways to build backlinks to improve your site’s SEO, and unfortunately, it can be quite difficult to do. However, if you can get to grips with creating backlinks to your site, this can give you the edge over many of your competitors. In fact, you may decide it’s worth hiring in a small business SEO company to create quality backlinks for you.

How Do Backlinks Affect SEO?

Search engines such as Google and Yahoo use backlinks in a couple of ways. These are:

  • to help them detect fresh pages on the web
  • to make a decision about the position a page takes in their rankings

You may already know that Google considers the quality of the content on a web page to help decide the search result rankings. However, the number of backlinks from other sites to your site is also taken into consideration. This is especially true if the links are from well-respected websites. Backlinks from sites like this are a vote of confidence in the quality of your content, so they give Google the message that your site is trustworthy and valuable to its users. Therefore, you are more likely to rank well in the list of results.

Google has never made public the algorithm they use to rank websites. However, SEO experts generally agree that backlinks to a site or a major factor in determining the site’s position on a list of search engine results.

What are The Benefits of Backlinks in SEO?

Apart from boosting your search engine visibility, there are other key advantages of utilising backlinks for your website. These include:

Forging Business Relationships

Some of the methods commonly used for building backlinks mean creating a relationship with other professionals in your industry. For example, you may promote the content you’ve created in the comments section of their blog posts. If your content is great, other websites may link to it. This helps to build your profile as a business that can be trusted to provide great service and accurate information.

Boosted Traffic

Of course, an improved search engine ranking results will increase the amount of traffic to your website. However, backlinks on popular websites will also boost the amount of traffic your website enjoys. This traffic is more likely to be meaningful because people clicking on it will already be interested in your business area. This means that traffic garnered in this way is more likely to lead to increased sales and improved revenue.

Promotes Your Brand

Sometimes, you might make innovative new content in order to create backlinks to your website. This is a good opportunity to show of the depth and breadth of your knowledge in your industry area and is likely to get the attention of other experts running similar businesses. Other companies are more likely to share your content and provide quality backlinks if they believe that it will give value to their customers.

How Do I Get Good Backlinks for SEO?

Now that you understand what backlinks are and why they are so important, you’re probably wondering how to get more quality backlinks to boost your small business. It can take time to get good quality backlinks and it can be hard work, but there are a few ways that even beginners can start to use backlinks to their advantage.

List Your Website in Online Directories

Most online directories, including local directories, provide a strong and valuable backlink to your company website. Yelp and Yellow Pages are two examples of online directories that you should be registered with. Even better, being listed with directories like these make it easier for potential customers to find you, check reviews and potentially buy.

It also a very good idea to register your business with Google’s business pages. This places your company and website in the correct geographical location on Google Maps. Why is this important? Well, it is handy for potential customers to know your location. Traffic to your website is only meaningful if it comes from local people who may actually use your business. Registering with this directory increases the number of people visiting your site that actually have the potential to become real-life customers.

Link to Your Website in Blog Comments

Another great method to get to backlinks for your business site is to post in the comments section of other people’s blogs. Make sure that the blogs you’re posting on are well-regarded and authoritative in your field and be sure to comment positively and politely. At the same time, include a link to your business website in the comments. This is also a great way to begin building good working relationships with other key experts in your area of business. If they love your content, they may link back to you in their own content. It’s also likely that people will follow the link and discover your website. Apart from SEO, this provides just the sort of traffic your business needs, as they are already taking an interest in the area your business specializes in.

However, it is very important that you only post links to your websites on blog content that is highly relevant to your area of interest. If you post indiscriminately on unrelated blog content, this is spamming. Chances are that whoever moderates the website will simply delete your post as it doesn’t add anything valuable to the conversation. It also doesn’t create a great impression of your company to anyone that happens to see your comment.

Submit Guest Blogs to Other Companies in Your Industry

Possibly the most effective way to achieve high-quality backlinks for your website is through the use of guest blogs. This means that you write a blog post for another company in your business area to be posted on their website, of course including a backlink to your business site. You’ll need to do your homework first. Make sure that you are only submitting guest blog posts two highly regarded websites. Also, make sure that they accept blog posts, or you could end up wasting a lot of time.

Many people wonder why well-respected businesses would accept guest blog posts advertising somebody else’s business. The answer is that it is often worth giving another company a backlink in return for some high quality and free content.

Writing blog posts that are likely to be accepted to other websites can take a lot of time and effort. However, it is one of the best ways to get the quality backlinks that you need to boost your online visibility and take your business to the next level.

Creating Content for SEO Backlinks

It is important to remember that creating high quality and valuable content can indirectly increase the number of backlinks to your website. After all, chances are you’re probably commenting on other people’s blog posts to try and make backlinks to your website. If you create content that people love, chances are other businesses will want to create backlinks to you too. So, it is always worth taking time to make sure that your blog posts are regularly updated, informative and provide an authoritative take on your area of expertise.

Should I Hire a Small Business SEO Firm to Help With Backlinks?

As we’ve already mentioned, building backlinks can be time-consuming and very difficult. If you’re not confident in what you’re doing, you could find yourself wasting a lot of time that could be better spent on other areas of your business. This is why many small business owners decide to use a small business SEO company to take the job of building backlinks to their website off their hands. Although this is more expensive initially, you may find that it saves you money in the long run as it frees you up to engage for customers and provide great customer service.

There are various advantages of employing a small business SEO company to create backlinks. These include:


Specialist companies will have plenty of experience in creating quality backlinks that help grow a small business as quickly as possible. They will have tips and tricks that the average small business owner wouldn’t be aware of. When you use a specialist company, you can be sure that they will be using the most effective and efficient techniques to create backlinks to your website.

Time saving

If you’re inexperienced in building backlinks, the process can be very slow. Although it is time-consuming for anyone, experienced SEO professionals will be able to get the job done in a fraction of the time. This means that you can get your SEO campaign up and running much quicker, yielding faster results.


Consistency is key when it comes to any successful SEO campaign. Building backlinks and creating content that others will want a backlink to needs to be done consistently over time if it is to be effective. For most small business owners, finding the time to do this regularly is a big ask and maybe completely unrealistic. Using a professional company means that you’ll be able to achieve the consistency you need in creating backlinks to boost your search engine rankings and make your company more visible.

Of course, there are some disadvantages to using a professional company as well. If you don’t have the finances available to make this outlay, then you have no choice but to try and build backlinks yourself. You can use all the tips mentioned earlier in this article to get you started.

Also, make sure you do your homework when choosing a small business SEO company to work with. Some companies make bold claims about what they can achieve. If they sound good to be true, for example, if a company guarantees that they will get you to number one for your keyword search in just a few days, then you should be very wary. This suggests that they may be using black hat SEO techniques. These techniques are unethical and are not allowed by search engines like Google. If they are discovered in use on your site, you could be hit with a big penalty or even be banned from the search engine. Always check out reviews to make sure that the company you are considering is genuine. It is also important to ask about the techniques they utilize to make sure that they are using ethical, white hat only SEO techniques. Although these take longer to work, you can be sure that the growth you see will be long-term and won’t result in you getting in trouble with search engines.

The Bottom Line

As you can see, there are plenty of ways that you can start to build backlinks to your business site yourself. This can help to improve your online visibility and help to build your small business.

However, building backlinks is one of the most difficult and time-consuming aspects of SEO. For this reason, many small businesses decide to use an expert small business SEO company to help increase the number of backlinks to their website. At Small Business SEO, we are experts in garnering backlinks for small business websites to help make them more visible to potential customers. Speak to a member of our team today to find out how we can help you build your online brand and increase revenue.

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