One of the most important things for start-ups and small businesses is to make sure you have enough online exposure. This includes being as visible as possible on search engine results pages and social media. Setting up a really great SEO marketing strategy is one of the most important steps that any small business can take to increase their online exposure. SEO is one of the most cost-effective ways to rank higher on search engine results and increase that all-important visibility.
However, many small business and start-up owners are unsure of how best to achieve good SEO for their business website. In this post, we’ll take a look at 10 actionable seo tips you can follow to get your small business.
1. Use Google Analytics
Google Analytics is a fantastic tool to help you to take an overview of your website from a potential customer or client’s point of view. It gives you an insight to understand how visitors interact with and navigate your site. This is information that you need to know in order to keep your content relevant and high-quality and improve user experience for your site visitors.
Google Analytics provides you with a range of information, and some of it will be more useful when it comes to improving your site’s SEO. The most important data Google Analytics will provide you with includes:
• Where your traffic is coming from
• What keywords your visitors searched for
• Popular landing pages
• Popular exit pages
• The pages gaining the most views on your site
2. Set up with Google Places for business
Google Places for business is a great (and free!) tool to make it easier for potential clients to find your site. There are plenty of great reasons to register with Google Places for business. For starters, it’s incredibly simple to get started. You don’t need to be an SEO or internet marketing expert to set up and use the tool.
It’s also fantastic for improving local SEO. This means that your business will feature in the list of search results if a potential customer searches for the service you provide in your locality. In fact, you don’t even need a website to make use of Google Places. Potential clients can discover your location and contact details without even accessing your website. It also adds your business to Google Maps, so it’s easy for customers to find you.
Another major benefit of Google Places is that it allows clients to leave reviews about your business, and you can reply to them. Garnering positive reviews is a great way to improve your SEO, as it helps to direct a higher amount of meaningful traffic to your site.
3. Post regularly on your blog
Sure, we know that creating blog posts can be time-consuming. However, you really don’t need to be blogging every day to see the potential benefits. As long as you’re producing content that’s actually valuable for your users, one or two blog posts a week is more than enough.
You should never blog just for the sake of churning out content. Instead, aim to produce posts that are useful for your target audience. Great ideas for blog content include:
• Important updates about your company
• ‘How-to’ posts
• Announcements and reviews of relevant products
• Photos and insights from behind the scenes of your business
• Your expert insights on industry news
This type of content will help your users to gain a deeper understanding of what you do and will also improve your SEO. It gives you a great excuse to link to your social media and gives search engines more data to index about your site.
Not only that, but regular quality blogging keeps your site feeling up-to-date and exciting. It’s also a great way of fitting in relevant keywords and keeping in touch with your customers. All this helps to attract links, which is great for improving your search engine rankings.
4. Build internal links on your site
Internal links are a reasonably simple way of improving your website’s SEO. All you have to do to make the best use of internal linking is to link a couple of pieces of relevant content on your site for most of your pages. This connects your site together through a web of links. The idea is to have the pages on your website linking to each other on various levels.
It’s important that the internal linking on your site makes sense. You should include links that are relevant to, or expand upon, the topic discussed on that particular page of your site. This type of linking makes it easier for search engines to comprehend the hierarchy of your site and the type of information it offers. This makes it easier for engines to rank your site appropriately. Not only that, but it encourages your users to browse your site for longer by directing them to other related posts that may be of interest.
5. Make sure all pages have quality titles and descriptions
One of the most basic rules of creating good SEO is to make sure that your homepage and all internal pages have a good title and description of what they have to offer. The title and description should clearly explain what the page has to offer and encourage the user to visit. This tells your potential clients a lot about your website before they click.
6. Make good use of social media
Marketing your business on social media is extremely important, especially for new and unestablished online businesses. Running regular and high-quality social media campaigns is a great way to build local awareness of what your business has to offer. Encouraging people to share via social media is a great way to direct plenty of high-quality and relevant traffic to your website.
Some businesses hire professional marketers to handle these types of social media campaigns. However, this isn’t practical or affordable for many small online businesses and start-ups. If you’re planning on running your social media campaigns yourself, it’s a good idea to choose the most relevant platform for your business niche and focus on that at the beginning. Make sure to be active and vocal in online discourse related to what you do. Sharing quality content on social media is a great way to direct more traffic and potential clients to your website.
7. Make sure your images have captions
Whenever you include an image as part of a page or post, make sure that all your pictures have an appropriate label. This means that you can make the most of image searches. Before you add a photo, name the file in a way that accurately describes what the image is of. This helps search engines to appropriately rank your image based on users’ keyword searches.
Image descriptions should be kept concise and accurate. There’s no need to write a long, flowery description of the image. Simply describe exactly what the user will see when they view that particular image. This helps search engines to rank the image properly in image searches.
8. Maintain a high level of quality
Making sure that your website is of a very high quality is one of the most important aspects of building good SEO. Making sure that all site pages, meta descriptions, blog posts etc are the best they possibly can be is much better than rushing the job and churning out as much content as possible. It’s better to have a lower quantity of content at a higher quality. Of course, you can have both- but this will take time to build.
This is important because search engines look primarily at the quality of your site when it comes to deciding on ranking. In order for your website to be ranked optimally, the content needs to sound natural and descriptions need to be accurate. Keyword stuffing or placing keywords and subjects that don’t make sense with your site will do your content no favours and could actually lead to penalties.
9. Commit to SEO for the long-term
SEO digital marketing is not going to give you instant higher rankings and traffic. There are SEO methods that you can use to see results very quickly, but these are frowned upon by search engines and can even lead to your site being penalized. This is known as ‘black hat’ SEO. For this reason, beware of any SEO company or freelancer purporting to offer extremely speedy results. Instead, you should expect to see a gradual improvement. The rate that this happens will correlate with the amount of time you put in.
Building your website’s SEO is a gradual process. The results of your efforts will build up over time. For this reason, you need to commit to being patient and building your site’s SEO for the long-term.
10. Consult the experts
If you have the budget, investing in services from an SEO company expert in helping small online businesses improve their SEO. It’s perfectly possible to build your SEO yourself. However, this can be time-consuming for people without expertise and can take a lot of trial-and-error to get right. For this reason, many small business owners actually find that paying for help from an expert is more time and cost-effective in the long-term. When it comes to spending your digital marketing budget, SEO gives you the very best ROI for your money.
we can help you to improve your SEO and build your search result rankings for increased traffic and long-term growth. We use only white-hat SEO techniques and offer affordably-priced packages from professional and highly-qualified SEO experts. Get in touch today to discuss how we can help you to build an awesome online presence.