Writing amazing, SEO-friendly blog posts that will inspire your customers is no mean feat. You need to take into account structure, subject matter and make sure that your post is written in an engaging way. Having an informative and interesting blog is a great way to introduce potential clients to your business and possibly turn that engagement into sales. If your posts are really interesting, people may link and share them with others. This helps to generate revenue and improves your website’s search engine rankings.
Fortunately, you don’t need to be a professional copywriter to create content that boosts your business. After all, you are the expert on your company and what it has to offer. With a bit of know-how, you can use some simple SEO techniques to draw customers to your business. In this article, we’ll share some handy hints that you can use to improve your content starting today.
Why are good blog posts important for SEO?
Most successful businesses have a regularly updated blog, and for good reason. Blog posts are a great way to engage customers while improving your site’s SEO. Why are SEO-friendly blog posts so important? Let’s take a look at some of the reasons you should be blogging regularly to boost your small business’ SEO.
Keeps your site current
Customers tend not to trust websites that have old and outdated content. It gives the impression that the information may no longer be correct or even that the company is no longer trading. Fresh, recent content shows that your business is modern, dynamic and moves with the times.
Equally importantly, regularly updating your site content is important for SEO. Search engines like Google prefer sites that post new content frequently because this indicates that they offer current information for users.
Once you’re happy with your site’s main content, you probably won’t need to change it very often. A blog is a good tool for putting out new content. This keeps users engaged and helps to boost your search engine ranking.
Increases time users spend on your blog
Blog posts are dense in information, so this means that users are more likely to stick around to read the whole thing (and possibly check out the rest of your content if they like it). This helps to increase your search engine rankings, as engines like Google pay attention to how long people spend on your page. If someone clicks on a page and navigates away quickly, this indicates that the page isn’t useful. So, plenty of high-quality blog posts are a great way to get people to stick around on your site for longer.
Creates internal links
If you include links to other relevant posts on your blog, this helps improve the links on your site. Search engines like Google take this into account when ranking your site in search result lists. As we mentioned above, you want users to hang around on your website as long as possible. Internal links encourage users to browse more of your website and can improve overall dwell time, boosting your rankings further.
Builds external links
When you put plenty of great information on your site, this increases your image as an industry expert. Other bloggers will be more likely to include links to your blog on their own content as your content will be able to answer some of the questions their users have. External links are important for building your online presence because they increase traffic to your site from users who are interested in your business area. Even better, this increased traffic could result in an increase of sales.
Engages your clients
When your blog is crammed with useful content that engages your audience, they will be more likely to talk about it and share it on social media. This can help to quickly build the size of your audience. If there’s plenty of traffic to your website, search engines recognize that your content is valuable to users. This helps to increase your search engine rankings and online visibility of your business.
When people love your content, they are more likely to follow your posts with interest and become regular customers. This type of client engagement helps to build your reputation as experts in your field and is likely to lead to increased revenue from a loyal customer base. This can be as effective for boosting your business as a high ranking in search engine result lists.
First things first…
If you want to write SEO-friendly blog posts, the first thing you need to do is decide which keywords to use. These are the search terms that people type into a search engine like Google. This is the cornerstone of blog post SEO. As a small business owner, you’re in a great position to know what your customers are likely to be searching for. Use these keywords to help you decide what to write about, and make sure you include these exact words in your post.
10 Blog post SEO tips
As well as performing well when it comes to improving your site’s SEO ranking, it’s important that your post is engaging and readable. This is where a bit of planning comes in handy. If your content is boring or poorly written, it’s unlikely that your customers and social media followers will engage with it and share it. Use these SEO blog post tips to create content that boosts your site and gets people talking.
Plan, plan, plan!
Before you start writing anything, it’s important to plan the piece to make sure it’s organised, clear and easy to understand. First, you need to understand what the purpose of your post is. Make sure you have a clear idea in your head about who your target audience is and what you want them to take from your post. Including a call to action at the end is an important part of an SEO-friendly blog post.
Decide on a structure
Unstructured writing is disorganized writing. So, it’s important to decide on a clear structure of your blog post before you start writing. Begin with an introduction where you explain to your reader what the post is about. The body of your text should include all the key information you want your reader to take from the post. Finish with a conclusion, where you sum up the most important elements of your blog post- don’t forget that all-important call to action! Once you’ve got a clear structure, it will be much easier to write a cohesive blog post for SEO.
Use keywords to maximum effect
Remember those keywords we mentioned earlier? Including these in your text is vital if you want customers to actually find your content using a search engine. This is where you need to be a bit clever. It’s important to include keywords in your blog where they work best for readers and will be picked up by search engines. These locations in your text are the best places to include your keywords:
Main title and section headings
However, it’s important not to cram so many keywords into your SEO blog post that your customers can’t understand it easily. This is known as keyword stuffing and is a ‘black hat’ SEO technique. It will make your content irritating to read and isn’t allowed by search engines. It could result in your site incurring a penalty. So, use keywords naturally and not too often.
Split your text using subheadings
Subheadings help to signpost your readers to key areas of your post and make it easier to understand. It also helps to improve your search result rankings because search engines like Google rate content with subheadings more highly. As we mentioned before, it’s a good idea to include keywords in your subheadings as long as it sounds natural.
If you mention another site or blogger, it’s a good idea to include a link for a couple of reasons. For a start, it’s only polite to link if you’re mentioning someone else’s ideas. Furthermore, if you’re fortunate they might link back to your site in their future posts. Using links is a good way to boost your blog SEO and direct more potential customers towards your site.
Consider the length of your article
An important aspect of blog post SEO is to make sure your article is a suitable length. Certainly, make sure it’s at least 300 words long, but ideally significantly longer. Search engines prefer longer texts. However, make sure that the length of your blog post is easy to read in one short sitting or it could be intimidating and put readers off. It’s a good idea to start off with short articles if you’re an inexperienced blogger.
Don’t forget a meta description
Meta descriptions don’t directly influence your blog’s SEO ranking. However, people use them to decide which articles to click on when they’re looking at search engine result lists. It’s important to make sure your description clearly explains what the blog post is about and includes the relevant keywords or potential customers will probably choose to read something else that they feel answers their query more exactly.
Include internal links
Linking to other posts on your blogs is a great way to help boost your search engine ranking. Internal links help to establish your site as an expert resource on your area of business. It also encourages potential customers to browse for longer on your site and engage more. Hopefully, this will translate into more sales further down the line.
Update your blog regularly
It’s important to post content to your blog on a regular basis if you want to rank highly in search engine results. This will mean that search engines like Google will have to crawl your site more often, improving your visibility. However, don’t be tempted to post any old thing for the sake of having lots of new content. Low-quality content is bad for your blog’s SEO and will annoy and confuse potential customers, which could cause you to miss out on all-important sales. So, we recommend posting as much high-quality content as you can realistically produce. Quality trumps quantity, but ideally you need both to succeed.
Proofread your content
Make sure you give your content a thorough proofread to check for grammar or spelling errors before you post. Also, make sure it is clear and easy to read. If possible, it’s a good idea to ask someone else to check for anything you may have missed. This will give you a good indication that your post is easy to understand and error-free.
The bottom line
Blogs are a great way to increase traffic to your website and boost your revenue. SEO-friendly blog posts help to improve your search result rankings and make it easier for customers to find and buy from you. However, it’s not all about search result rankings. Regularly updating with high-quality content helps to build customer loyalty and can increase your sales even if your ranking doesn’t change.
As you can see, you don’t need to be an experienced writer to produce great SEO blog content that’s valuable to your readers. By following the SEO blogging tips in this article, anyone can write informative and engaging content that is enjoyable to read while helping to improve your search result rankings. Post regularly and you could see a significant increase in your business revenue.
Our Small Business SEO Company can help you produce SEO-friendly blog posts for your website to help build your small online business. We can advise you on how to optimize your content to increase client engagement and become more visible online. Furthermore, we can optimize your entire site to meet the requirements of search engine algorithms to make sure it’s easy for potential customers to find you when they search for your business keywords online.